At Zen Stax, the task was to implement a newly rebranded visual identity, designed by another creative, across various platforms. This rebrand introduced a vibrant tropical theme, which needed to be adapted and applied creatively to packaging, digital marketing, and point-of-sale displays.

The approach ensured that the playful yet sophisticated Hawaiian zen elements were consistently represented, enhancing brand recognition and appeal. The focus was on maintaining the integrity of the new branding while exploring innovative ways to engage health-conscious consumers through visually captivating designs.