During the concept and fundraising phase, the Benedict Hotel branding was crafted to embody a blend of historical charm and modern sophistication, targeting a multi-city rollout. The design uses classic serif fonts to evoke a sense of timelessness, while sleek sans-serifs cater to contemporary tastes, achieving a luxurious twist.

This visual identity was strategically developed to not only showcase the potential of an upscale hotel chain but also to attract investments by highlighting a universally appealing aesthetic.