REPORT DESIGN, DATA VISUALIZATION, DIGITAL DESIGN
The Obi Rideshare Industry Report is an essential tool in understanding global market dynamics, designed with a graphic emphasis that reflects the innovative nature of the industry. During the design process, we chose a modern color palette that partnered well with Obi’s branding and utilized sharp contrasts to ensure that the report's visuals were as dynamic and engaging as the data itself.
This strategic use of design elements like contrasting colors and clear, concise layouts was implemented to cut through the data's complexity, providing clear, actionable insights into the rideshare market. The end result was an 80-page report published online by Obi, as well as multiple news publications and then printed for an industry conference in London.
Navigating Rideshare Futures
Obi's report leverages contrasting colors to streamline data presentation, focusing on key metrics crucial for B2B stakeholders and press, guiding informed business decisions in the rideshare sector.
