BRAND IDENTITY, ILLUSTRATION, DIGITAL DESIGN, SOCIAL

Discover Belen Gris, where vibrant art meets minimalist elegance. As the lead designer, I crafted a comprehensive branding strategy that included a custom logo, brand guidelines, and a harmonious color palette tailored to enhance the artwork's eclectic charm. My work extended to creating product mockups, designing an e-commerce website, and developing social media content and packaging.

The logo, featuring a personalized typeface, embodies the brand's bold and fun personality. The e-commerce site, designed with ample white space, ensures that each piece of art stands out, attracting attention and driving engagement.

Eclectic Minimalism

photo by Simon Baungaard

A custom typeface logo for Belen Gris was created by creatively modifying HWT Gothic Round, incorporating playful and unique elements to reflect the brand's eclectic and whimsical identity.

For Belen Gris, I infused the digital experience with whimsical designs, using elements like squiggle frames and checkerboard patterns to echo our eclectic and bold artistic style.